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returning nov 3-4, 2018 long beach, ca
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Matty Matheson has transformed from early New Brunswick beginnings to the newly appointed face of the TV chef. The only difference is, Matheson hasn’t followed the regular trajectory and his show  Dead Set On Life , certainly doesn’t fall under the constraints of what you expect a food-driven show to be. Now in its third season on VICELAND, the half-hour series sees Matty travelling the world, meeting friends old and new, while paying homage to the people, the dishes and the culture in each location he visits along the way. 

A graduate of Humber College in 2003, Chef Matheson rose quickly through the culinary ranks having spent time at Le Select Bistro, La Palette and the unique one-table only dining experience at Oddfellows. 

In 2010, Matheson along with Oddfellow founders, The Social Group, opened Parts & Labour in Toronto’s Parkdale neighborhood. Shortly after , The Social Group, Matheson, and a newly appointed team of event experts launched P&L Catering, bringing Matheson’s rogue culinary experiences to venues across the city. This was quickly followed by the launch of The P&L Burger in 2013 after being named Toronto’s best by CMT’s Burger Wars. 

His relationship with VICE began in 2013 with the internet series,  Hangover Cures where Matty and friends would scout locations to alleviate the previous night's choices. In 2014,  Keep It Canada was born and the six episode series took viewers to amazing food destinations in the Great North to meet fellow chefs, foragers, and other food industry stars. 

Reimagined in 2016, the show became  Dead Set On Life and was one of the first original series on the newly minted VICELAND television network. Since it’s debut, Matheson’s skill set and charisma have propelled him to internet superstardom with a dedicated social media following (190K Instagram followers). Matheson has been featured in  Bon Appetit ,  Complex, Highsnobiety, National Post , and  Toronto Life . Other appearances include  Last Call with Carson Daly ,  AOL’s BUILD Series, MTV Canada ,  Canada AM ,  Global TV and Breakfast Television. 

With a newborn baby at home, a heavy event and promotional schedule, consulting for a variety of restaurants and a cookbook in the works, Matheson keeps up an ambitious appetite. 

Food Rebels

Sat Nov 4, 10:45amLounge Room 104A

The new wave of chefs and food hosts explore their growing influence and how they broke the mold.