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Obey Clothing

G12 | SHOP

What originally started in 1989 as a sticker created by Shepard Fairey, a college art student with a punk rock attitude and a vision, has become a diverse range of art and clothing. Fairey had been making himself known in the art community with the pasting of his posters repetitively on walls in the streets and creating fine art pieces on canvases for galleries. Always wanting to reach a larger audience, OBEY Clothing was developed in 2001 as an alternate canvas for the artist. Known for his constructivist style and menacing imagery, Shepard was able to reach a larger audience through apparel. Built off of heritage fundamentals from military design, skateboarding, music and cultural movements, OBEY Clothing weaves a story of experience and appreciation for those that came before and those that stand out with originality today. OBEY celebrates the disenfranchised and the brave, the people that think and express themselves uniquely and aren’t afraid to do something different. It’s about experience and observation. The medium is the message.