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nov 4-5, 2017 long beach, ca
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G-STAR RAW

A7 | SHOP


Since our creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’
This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3D thinking into denim construction.

We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.

Being a forward looking company that wants to continue making iconic products in the future, G-Star acknowledges the need to look into sustainable solutions. Only when creating products with minimal environmental impact, are we able to continue as a successful company.

In 2016 G-Star RAW and Pharrell Williams have announced a strategic partnership in which Pharrell Williams will be co-owner of the jeans brand and is set to be immersed in the company on many creative levels, from collections, to advertising and business strategy.