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Don't Be Mad

SHOP

Formally Dopeboymagic, DBM (dont-be-mad) is Chicago streetwear, started with 80 bucks in 2009 by Joefreshgoods & Vic Lloyd, they wanted to show the parallels of the streets culture to fashion. Early on DBM served as streetwear's cease and desist champions..After legal trouble with a major streetwear brand Dopeboymagic changed it's name to Don't be mad, poking fun of the notion that you can never stop them, and ultimately turning a negative into a positive. with one physical location in chicago, no wholesale accounts and multiple pop up locations around the world, DBM does what DBM wants to do. 

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