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A.D.S.R.

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 Director: Mitsuru Kojima - A.D.S.R takes its brand name from the initial letters for the sound parameters of “Attack”, “Decay”, “Sustain”, “Release” of electronic instruments. The brand director passionately creates high-quality products through subtle attention to materials, form, and color in terms of the final design. Since 2010, their eyewear has taken elements evocative of classic eyewear design resulting with an explosion of popularity with DJs, models and fashion icons in the club scene. Currently expanding their presence in the global market, they have developed into a fashion eyewear brand representative of Japan. 

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