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Paul Rivera

Paul Rivera

Speaker
Paul Rivera is a sports marketing executive, currently serving as President and Co-Founder of The Robot Company – an agency that develops strategies that connect brands to opportunities at the intersection of sports and culture. Rivera previously has held a senior position at Nike, where he was Global Director of the LeBron James brand, responsible for all branding, footwear releases and global LeBron James tours. In 2012 he was instrumental in helping solidify Beats by Dre as one of the global leaders in entertainment & sports. In 2013 Rivera created "RWTW” a sports and lifestyle brand worn by some of the biggest athletes and entertainers in the world. Most recently in 2018, Paul co-created the HBO hit show “The Shop”; in which him and business partners Mav Carter, Randy Mims, and Lebron James, host various athletes and entertainers for a barbershop conversation talking all things culture. Rivera has also served on the board of Directors for the Victor Cruz Foundation since 2015.

Saturday, July 20

2:00 PM
Time
Location
Category

JUL 20, 2:15PM - 2:45PM

NBA 2K continues to push the culture forward and remains at the forefront of sports, fashion, and music. More than a video game, NBA 2K is leading the discussion on what’s NEXT in culture.

SPONSORED BY:

2:15pm - 2:45pm
Complex Current Stage E354B
Complex current
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